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Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

GREAT EXPECTATIONS

great expectations

Boosted by what was the hottest summer on record, the UK’s holiday park sector has never been so appealing. More Brits each year are continuing to enjoy all that the country’s parks have to offer - and what an offering it is. From quirky wigwams and shepherds tents to deluxe lodges and cabins, today’s holiday parks and campsites are better equipped than ever before for their increasingly discerning guests. Accommodation features that were once considered luxurious are now seen as the norm. Take glamping as an example. Nobody needs to be reminded of the rise and rise of glamping, but what is noteworthy is how such accommodation is fast moving from fringe to mainstream. Rather than just providing a handful of pods alongside their traditional holiday homes, some parks are now dedicating large sections of their grounds to a variety of glamping modules, creating in effect a mini-village for guests seeking this type of experience. There are also instances of parks swapping a number of their seasonal or touring pitches for this style of accommodation, purely as a response to customer preference.

BROAD APPEAL
Glamping is also broadening the appeal of taking a holiday on a park to couples and families who might otherwise not have considered the option. In many cases, this might have been because they hadn’t quite grasped the concept of what a park offers in terms of its rented accommodation, or simply because the guests weren’t keen on camping. By contrast, the idea of staying in a shepherd’s hut, safari tent or hobbit house is easy to understand, and provides an element of adventure and fun with which it is easy to engage. “If glamping is an example of camping on an upward trajectory as far as quality is concerned, then the same can also be said of caravan holiday homes,” comments Jon Boston, a spokesperson for the British Holiday & Home Parks Association (BH&HPA).

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News From The Holiday Park Scene

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GREAT EXPECTATIONS

GREAT EXPECTATIONS Boosted by what was the hottest summer on record, the UK’s holiday park sector has never been so appealing. More Brits each year are continuing to enjoy all that the country’s parks have to offer – and what an offering it is. From quirky wigwams and shepherds tents to deluxe lodges and cabins,…

Read more

Ambitious Planning

Ambitious Planning Doncaster-based park homes operator Serenity Parks might be a relative newcomer to the industry but they have ambitious plans for the future. The Company was established in 2016 by Directors Gary Burns and Andrew Wilson, who already co-own a successful and longestablished civil engineering business – the NMC Group. After many years of…

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On Your Marks For Trade Events

On Your Marks For Trade Events A busy show season lies ahead packed with a wealth of business ideas to help with your winter planning… —- —- —- —- —- —- —- —- —- —- —- —- —- —- Landscape Show – 18th-19th September Evolution Centre, Battersea Park, London SW11 4NJ www.landscapeshow.co.uk The key trade…

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No Quick Fix

No Quick Fix I will start with a confession. Wisper it quietly, but there is no ‘quick fix’ that will instantly fill your holiday park with customers, especially in the quieter months. That magic button for your website – the one that will send bookings through the roof is, well, I’m afraid just a myth……

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Diamond Celebration

Diamond Celebration When it comes to holiday parks, Shorefield Holidays may be one of the UK’s best-kept secrets. For 60 years, the family-run company has been offering stunning gateways to some of the most spectacular scenery in the country. Eight parks in two counties offer five different ways to stay (luxe holiday lodges, beautiful family…

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Adults Only

Adults Only An ‘adults only’ holiday park in the New Forest which promises tranquil stays in a child-free environment is celebrating a clutch of national awards. Owned by husband-and-wife team, Martin and Victoria Bowrey, Back of Beyond park near Ringwood, can now boast four accolades for the excellence of its grown-up surroundings. They include a…

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Holiday Snaps From Gary Molloy

Holiday Snaps From Gary Molloy What was your career path into the industry? Leaving school at the age of 15, I undertook an apprenticeship in mechanical engineering and tool-making before moving to Portugal to sell properties. On my return to the UK, I joined the Haven sales team for eight years, until . I felt…

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Wish You Were Here – Brenda House Touring Park

Wish You Were Here – Brenda House Touring Park Brenda House touring park is a labour of love… It had always been Fiona and Neil Sidebottom’s ambition to run a touring caravan park. They purchased Brenda House, a mile or so from the historic town of Howden, in the East Riding of Yorkshire, that was…

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Hot Tub Revolution

Hot Tub Revolution We have all been there. It is the height of the season. The clock is ticking on your holiday lets. Just a six-hour changeover window to dump the old hot tub water and heat the fresh water in time for the new arrivals who are chomping at the bit to take the…

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Specialist Solutions

Specialist Solutions Leading providers of tailored IT and Wi-Fi solutions to the UK holiday park, leisure resort,marina and festival sectors. Infinium, a Preston based specialist in IT and Wi-Fi solutions have announced ambitious expansion plans. The £5m turnover business has completed two significant strategic acquisitions to help push the business towards becoming a national provider…

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On-Site Charging

On-Site Charging Holiday park group Bridge Leisure has completed a project to add electric car charging points at eight holiday parks across the UK. The company, which owns parks and provides professional management and consultancy for the industry, teamed up with Lincolnshire-based electrical distribution systems specialist Caravan Park Electrical to install the charging points in…

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Five Star Short Break Holidays

Five Star Short Break Holidays Leading luxury holiday home company Park Leisure has introduced five-star short breaks and longer stays as it embarks on its next phase of expansion. The announcement follows an increase in guest demand for first-class, luxury escapes  closer to home and sees the premium holiday home company welcome holiday makers looking…

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Wellness Support Act At Welsh Park

Wellness Support Act At Welsh Park Talacre Beach Holiday Home Park, in Prestatyn, is an award winning seaside holiday park with an on-site swimming pool and leisure facilities. When upgrading their sauna and steam rooms, they turned to Preston’s Crystal Leisure. Crystal Leisure recommended Golden Coast’s sauna and steam room due to the high quality,…

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Hotel Unveiled

Hotel Unveiled Leading holiday park operator Argyll Holidays has announced the completion of its brand-new Drimsynie Estate Hotel. Located in the award-winning Drimsynie Estate Holiday Village overlooking Loch Goil in the Loch Lomond and Trossachs National Park, the multi-million pound investment officially opens its doors to guests at the end of September. A total of…

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Compulsory Risk Assessment Warning

Compulsory Risk Assessment Warning Taking steps to keeping your water systems safe should be done in line with a Legionella risk assessment. It’s not just advisory; if you are an employer or in control of premises, you are responsible for understanding the health risks of Legionella. Failure to risk-assess water systems for Legionella is punishable…

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Park Acquisition Trail

Park Acquisition Trail The famous Somerset tourist attraction Wookey Hole Caves has expanded its business with the purchase of its second caravan park. Wookey Hole Ltd has bought Homestead Caravan Park in Wells – a residential park with campsite and holiday lodges. The move comes just over a year after Wookey Hole bought Bucklegrove Holiday…

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Holiday Habits Revealed

Holiday Habits Revealed New survey data reveals the truth behind the nation’s holiday habits, and exposes exactly just how and what we’re spending on those all-important holidays. When it comes to holidays, the people of the UK certainly aren’t holding back on their spending. Ocean Florida’s data reveals that 16% of people in the UK…

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Camping On NHS Prescription

Camping On NHS Prescription The managing director of a multi award-winning caravan dealership believes doctors should be prescribing camping and caravanning as an alternative to medication for stress related conditions. Mark Bebb from Shrewsbury-based Salop Leisure has welcomed a pledge by Government’s new Secretary of State for Health and Social Care, Matt Hancock, o reduce…

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Brexit Bonus For UK Holiday Sector

Brexit Bonus For UK Holiday Sector A record number of Britons are choosing to take their holidays in this country, early reports on 2018 trends suggest. The Brexit decision fall-out, implicit in the the falling value of the pound, means holiday makers are being turned off the stress and strain associated with overseas trips. A…

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Planning For A Successful Succession

Planning For A Successful Succession Planning and managing a family succession can be fraught with emotion and impact on relationships away from the business, so if passions are running high or it is difficult to take the challenging decisions needed for a successful handover, Howe recommends bringing in outside help to remove emotion from the…

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Browsing To Booking


I will start with a confession. Whisper it quietly, but there is no ‘quick fix’ that will instantly fill your holiday park with customers, especially in the quieter months. That magic button for your website – the one that will send bookings through the roof is, well, I’m afraid just a myth…
So, it’s time for a reality check. The only way to ensure your park is best placed to turn those clicks and enquiries into bookings and sales is to have a proper strategy in place.
It can be really frustrating to see large volumes of traffic coming to your website but so few of those continuing to book their holidays. Abandoned bookings and poor conversions rates are an obvious sign that all is not well somewhere in the online booking process.

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