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Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Fresh Ideas for the Holiday Park Sector

Holiday Park Scene Magazine

Holiday Park Scene is an essential read for everyone involved in the holiday park industries within UK and Eire.

Offering the inside track on the latest market news and reports, Holiday Park Scene covers all aspects of holiday park management from camping and glamping to the most luxurious holiday lodges.

Including everything from swimming pools to entertainment, we share advice on maximising the pulling power of holiday locations while cutting overheads.

Browsing To Booking

Examine your browse to booking system and remove any barriers. Pic. Potters Resort.

Examine your browse to booking system and remove any barriers. Pic. Potters Resort.

In today’s competitive market, holiday parks must to do everything they can to stand out from the crowd. It’s not enough just to have a website, for example – it has to be well designed, Google-friendly and optimised to drive bookings. An online brochure is so 2008. “A strong online presence is vital to success,” says Pitched Director Andrew Hampton. “It’s essential to have a website that stands out from the crowd; one that ranks well in Google for a park’s key search terms; and one that also offers a slick user experience for those browsing on a mobile phone – which is becoming ever more important.”

MIXED MESSAGES
“The aim is to get people from browsing to booking as quickly and easily as possible,” continues Andrew. “A website needs clear calls to action and a straightforward and simple booking process. Mixed messages and convoluted online booking steps are prohibitive to this – but are so often seen on holiday park websites. “Make the customer’s journey an easy one (especially on a mobile device) and you’ll see far less drop-off in the booking process.” “Don’t create any barriers to booking,” adds SuperControl’s Marketing Executive Jo Blaylock. “Be flexible with your start days and enable short breaks (even if that’s only at certain times during the year). Most people want to book and pay online, so let them, but make sure the booking and management software you choose is established, safe and secure.” Jo also stresses that it’s vital to add your prices as far in advance as possible. “If people are searching for their big holiday for 2019, they can’t book it if you haven’t entered your prices yet, so get them added. “The further away the start date, the higher you can put your prices because guests are less price sensitive when they are planning ahead.”

PRINT MATTERS
In addition to a hassle-free online experience, Andrew stresses that it’s also important not to forget the role of traditional printed material like brochures, mailers and postcards. “Sent out ahead of key booking periods, they still have a vital role to play. Where an email can be deleted, or a social media post ignored, a brochure will be picked up time and again. The key is to let your personality show through in your holiday park marketing.” Relationships are important in the holiday park business and your guests are one of your best resources. Stay in touch. Use their feedback to continuously improve, share photos and testimonials on your social media platforms, engage with them and encourage conversations. A happy guest can be your number one ambassador!

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Award-winning sites in the annual camping and glamping awards ….

Good work deserves recognition and each of the award winning sites in the 2017 Campsites.co.uk camping and glamping awards has offered something above and beyond to their guests. We bring you the sites that offered guests something extra special in 2017. The judges cherry-picked the very best glamping sites, the campsites that welcome four legged friends with open arms, and much, much more besides.. It’s high time to say thanks and give credit where it’s due, so well done to all the winners – and here’s to more of the same in 2018!

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When it comes to camping, the overall experience matters for a boost that will stay with you long after you return to daily life. The chosen sites were not only immensely popular on the website, but also generated a buzz from their happy campers.

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